Krishnan, Trichy V.: search on Z-Library

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1

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Ruud T. Frambach, Henk C.A. Roest, Trichy V. Krishnan

Journal:

Journal of Interactive Marketing

Year:

2007

Language:

english

File:

PDF, 186 KB

english, 2007

2

Why the Bass Model Fits without Decision Variables

Frank M. Bass, Trichy V. Krishnan and Dipak C. Jain

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 499 KB

english, 1994

3

Research Note —Customer Loyalty Programs: Are They Profitable?

Singh, Siddharth S., Jain, Dipak C., Krishnan, Trichy V.

Journal:

Management Science

Year:

2008

Language:

english

File:

PDF, 155 KB

english, 2008

4

Double Couponing and Retail Pricing in a Couponed Product Category

Trichy V. Krishnan and Ram C. Rao

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 2.32 MB

english, 1995

5

Impact of a Late Entrant on the Diffusion of a New Product/Service

Krishnan, Trichy V., Bass, Frank M., Kumar, V.

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 121 KB

english, 2000

6

Impact of a Late Entrant on the Diffusion of a New Product/Service

Trichy V. Krishnan, Frank M. Bass and V. Kumar

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 1.83 MB

english, 2000

7

Optimal Pricing Strategy for New Products

Krishnan, Trichy V., Bass, Frank M., Jain, Dipak C.

Journal:

Management Science

Year:

1999

Language:

english

File:

PDF, 221 KB

english, 1999

8

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Venkatesan, Rajkumar, Krishnan, Trichy V., Kumar, V.

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 233 KB

english, 2004

9

Multinational Diffusion Models: An Alternative Framework

V. Kumar and Trichy V. Krishnan

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 615 KB

english, 2002

10

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Rajkumar Venkatesan, Trichy V. Krishnan and V. Kumar

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.01 MB

english, 2004

11

Multinational Diffusion Models: An Alternative Framework

Kumar, V., Krishnan, Trichy V.

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 579 KB

english, 2002

12

Why the Bass Model Fits without Decision Variables

Bass, Frank M., Krishnan, Trichy V., Jain, Dipak C.

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.19 MB

english, 1994

13

Consistent Assortment Provision and Service Provision in a Retail Environment

Trichy Krishnan, Kitty Koelemeijer and Ram Rao

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 884 KB

english, 2002

14

Double Couponing and Retail Pricing in a Couponed Product Category

Krishnan, Trichy V., Rao, Ram C.

Journal:

Journal of Marketing Research

Year:

1995

File:

PDF, 1.44 MB

1995

15

The multiple roles of interpersonal communication in new product growth

Trichy V. Krishnan, P.B. “Seethu” Seetharaman, Demetrios Vakratsas

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 609 KB

english, 2012

16

Optimal Dynamic Advertising Policy for New Products

Krishnan, Trichy V., Jain, Dipak C.

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 206 KB

english, 2006

17

Research Note: Optimal Dynamic Advertising Policy for New Products

Trichy V. Krishnan and Dipak C. Jain

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 2.72 MB

english, 2006

18

Optimal Pricing Strategy for New Products

Trichy V. Krishnan, Frank M. Bass and Dipak C. Jain

Journal:

Management Science

Year:

1999

Language:

english

File:

PDF, 561 KB

english, 1999

19

To retain? To upgrade? The effects of direct mail on regular donation behavior

Thomas, Suman Ann, Feng, Shanfei, Krishnan, Trichy V.

Journal:

International Journal of Research in Marketing

Year:

2015

Language:

english

File:

PDF, 392 KB

english, 2015

20

To push for stardom or not: A rookie’s dilemma in the Tamil movie industry

Trichy V. Krishnan, A.M. Sakkthivel

Journal:

IIMB Management Review

Year:

2010

Language:

english

File:

PDF, 400 KB

english, 2010

21

To Push for Stardom or Not: A Rookie's Dilemma in the Tamil Movie Industry

Trichy V. Krishnan, A.M. Sakkthivel

Journal:

IIMB Management Review

Year:

2010

Language:

english

File:

PDF, 208 KB

english, 2010

22

Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process

Trichy V. Krishnan, Shanfei Feng, Tony Beebe

Journal:

International Journal of Forecasting

Year:

2011

Language:

english

File:

PDF, 363 KB

english, 2011

23

Series of successive B2B contracts: impact on contract length and rental rate

Feng, Shanfei, Krishnan, Trichy V.

Journal:

Journal of Business & Industrial Marketing

Year:

2019

File:

PDF, 201 KB

2019

24

Guaranteed profit margins: A demonstration of retailer power

Trichy V. Krishnan, Harsh Soni

Journal:

International Journal of Research in Marketing

Year:

1997

Language:

english

File:

PDF, 162 KB

english, 1997

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